Privacy Commitment: At Asverain BBQ Co. (operating the website asverain.com), we are committed to transparent, honest, and ethical data stewardship. We strictly adhere to Google Ads Destination Transparency standards, the California Consumer Privacy Act (CCPA), and applicable US consumer privacy regulations.
1. Identity of the Business and Contact Overview
This Privacy Policy explains how Asverain BBQ Co. ("we," "us," or "our") collects, uses, protects, and discloses personal information obtained through our official website: https://asverain.com.
Official Business Contact Information:
- Company Entity: Asverain BBQ Co.
- Primary Website: asverain.com
- Corporate Headquarters: 1100 E 5th St, Austin, TX 78702, United States
- Customer Inquiries & Privacy Email: [email protected]
- Telephone Support: +1 (512) 842-7391
2. What Information We Collect
We only collect personal information that you voluntarily submit to us to receive our free educational barbecue resources, request customer assistance, or utilize interactive calculators on our website.
A. Information You Voluntarily Provide:
- Contact Information: Your full name, email address, and phone number when requesting our free Backyard Pitmaster Blueprint, temperature charts, or asking a barbecue technique question.
- Barbecue Rig Preferences: Smoker model preferences (offset, pellet grill, kamado, kettle) submitted voluntarily through our lead forms to customize guide advice.
- Direct Communications: The contents of any email messages or phone inquiries you direct to our team.
B. Automated Technical & Device Data:
- Browser & Device Data: IP address, browser type, operating system, and language settings to render our website correctly across mobile and desktop devices.
- Usage Analytics: Pages visited, time spent on interactive tools, and interaction timestamps gathered through first-party and standard aggregated analytics cookies.
3. Purpose and Legal Basis for Processing
We process your personal information strictly for legitimate commercial and educational purposes, including:
- Fulfilling Free Digital Downloads: Transmitting the requested Pitmaster Blueprint, smoking guides, and temperature stall matrix directly to your email address.
- Customer Support & Verification: Responding to technique questions, troubleshooting smoker draft problems, and verifying recipient identity to prevent automated spam.
- Platform Security & Compliance: Protecting our website against automated threats, fraudulent lead submissions, and ensuring compliance with Google Advertising policies.
- Site Optimization: Improving our interactive tools (such as our cook time and wood pairing calculator) based on user interactions.
4. Zero Sale of Personal Data (CCPA Compliance)
Notice to California Residents (CCPA / CPRA): We DO NOT sell, rent, lease, or monetize your personal information to third parties, data brokers, or external advertising conglomerates. Your contact information is used exclusively by Asverain BBQ Co. to provide the free services you specifically requested.
5. Cookie Policy and Tracking Technologies
Our website utilizes standard browser cookies and local storage tokens (such as `asverain_cookie_consent` and `asverain_lead_name`) to remember your cookie preferences and customize your digital experience. You can choose to disable cookies through your individual browser settings; however, doing so may disable certain interactive features such as saving calculator inputs.
6. Data Retention and Security Measures
We maintain industry-standard physical, procedural, and technological safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We only retain your contact information for as long as necessary to fulfill the educational services requested or to satisfy statutory legal obligations.
7. Your Privacy Rights
Under United States privacy laws and relevant consumer protection statutes, you maintain the following rights regarding your data:
- Right to Know & Access: You can request a summary of the personal information categories we have collected about you.
- Right to Delete: You can request that we permanently delete your contact records and email address from our distribution systems.
- Right to Opt-Out: Every email newsletter or instructional follow-up contains a clear, one-click unsubscribe mechanism. You may also opt-out at any time by contacting [email protected].
- Right to Non-Discrimination: We will never deny you access to our free educational content or provide differing service levels for exercising your legal privacy rights.
8. Children's Online Privacy Protection Act (COPPA)
Our website and barbecue educational content are directed toward adults and barbecue hobbyists. We do not knowingly solicit or collect personally identifiable information from children under the age of 13. If you believe a minor has submitted personal information on our site, please contact us immediately for prompt deletion.
9. Updates to This Policy
We may periodically update this Privacy Policy to reflect enhancements in our data handling practices or modifications to federal or state regulations. The updated version will be indicated by the "Last Updated" date at the top of this page.
10. How to Submit a Privacy Request
To exercise your rights to access, update, or permanently delete your personal information, please submit your request to:
Asverain BBQ Co. — Privacy Department
1100 E 5th St, Austin, TX 78702, United States
Email: [email protected]
Phone: +1 (512) 842-7391